Jay's blog

Target Optical Mailing List UI

I recently received a spam email from Target Optical. Subject line: "Happy Valentine’s Day! 💕". Thanks, Target.

Naturally, I clicked on the unsubscribe link on the bottom of the email and I was met with...

Oh, no! I forgot to censor my email address!! Whatever. Worst anyone could do would be re-adding me to Target Optical's mailing list.

I was aghast. I'd already had a rough day with software. This was the little push required to send me over the edge. I laughed. I cried. I called my wife over to mercilessly mock this abject failure of usability.

My best guess was to select the "yes" radio button and click the "submit" button. I didn't have the patience to poke around. But what would "no" and "submit" mean? Is that meaningfully different from "cancel"?

It's not as bad as the self-destruct interface for the Nostromo. If an alien creature was hunting me while I was trying to unsubscribe from this mailing list, I might not be as charitable.

Luckily, my best guess was correct. And my piece of cheese for solving this UX puzzle?

Unlike the previous image, this one has not been edited. Not one pixel.

Perfect. Ten out of ten. No notes. 🤦

#UX is my passion